Ideas and Thoughts for Future Marketing

Had we been in the position to market for making money, I would have wanted the entire film to be in high definition. People want their films to visually impress them, and the times that the film had HD work looked absolutely amazing. At a film festival stand point, the variety of cameras was different and not normally seen in documentaries. The director has said in interviews that he liked the variety and wanted to use every format he had available.

Another challenge was that the father, Isaiah Zagar, and at times the mother, liked to be naked. This is how he is. But if you want to make money, don’t have him naked in part of the trailer. He also discuses nudity, as well as a gay experience he had as a child. This definitely made some uncomfortable in the theatre. Film festivals are normally a little more accepting, but if you want this shown in theatres and not have some walk out, cut out the nudity/gay experience.

Had we been in the position to market for festivals there were a few things we would have marketed differently. Getting people into the seats and getting people interested requires big time promoting. For example newspapers, magazines, while on top of that getting the director/or Isaiah into the theatre to do a Q/A would attract more people to the theatres. Having a producer show up is not as enticing to go. The final thing I would suggest is the very thing this class provided… free marketing. Students love being a part of something, and free marketing allows more people to hear about it.